Avoid These Five Common Website Issues and Build a Divi Powered Site

The coronavirus pandemic has forced companies everywhere to upgrade their online operations, starting with their websites. To retain current customers and acquire new ones, you need a website that’s current and engaging, highly ranked by search engines, and capable of e-commerce operations.

If you’ve been considering a website overhaul, you want to avoid using a website builder company, like Wix, Weebly, or Squarespace. Businesses that use website builders usually publish websites with navigation structure, search engine optimization (SEO), analytics, cross-device design, and differentiation issues.

Navigation structure

Having high-quality content means little if visitors can’t find what they’re looking for on your website. Many website builder templates are a single page, which forces you to publish long-text heavy pages that are difficult to navigate. For the best user experience, as well as search engine optimization efforts, you want to have multiple pages arranged in a logical hierarchical structure.

SEO

Websites built with website builders are often slow loading, full of ads and limited in their customizability. All of these factors negatively affect your search engine rankings. Worse yet, you don’t actually own your content under their terms of service, which can make things tricky if your site becomes popular or if you want to move your site to a content management system in the future.

Additionally, websites built with website builders often have .wix or .weebly, in their domain name. Having a website builder’s name in your URL diminishes your brand credibility, and makes it harder for you to engage in backlinking or other SEO tactics.

Analytics

Website builders often have fairly limited analytics packages. If you’re unable to collect a wide variety of data on how visitors are finding your site, and their behavior when they visit it, you cannot optimize your site for search. You can’t adjust your website content and online advertising to improve your chances of conversions. And you can’t take advantage of consumer insights about your firm, products or services that could be a tremendous opportunity for, or threat to, your business that may be found in a robust analytics package.

Cross-device design

For many consumers, a smartphone is the only way they regularly access the Internet. Not having a mobile-friendly website puts you at a significant disadvantage, as you lose out on potential customers. Don’t overlook how your website appears on a tablet, either. If your website looks good on one device, but not another, a consumer may question your professionalism, and look at other options. Many website builders have limited mobile-friendly and tablet-friendly options.

Differentiation

Your small business cannot afford to look like every other small business on the virtual block. A generic website layout or theme diminishes the credibility of your brand. And nothing is stopping your competition from putting together a more impressive, authoritative website with relevant content, frequently updated pages, and rich media.

Use a Divi-powered WordPress website instead

Divi Dojo’s experienced staff can build you a well-designed WordPress-powered website using one of the most robust themes available — Divi. This multifunctional theme can be tailored to your business, organization, or individual needs, and customized to align with your brand’s visual identity.

We create unique websites that are easy to afford, maintain, and update. We integrate the best web analytics tools into your website so you can understand how your customers are interacting with your website. Our websites are optimized for multiple devices, as well as for high search engine rankings

We can help you meet your marketing/sales and organizational goals. Contact us for a free consultation today.