Description
This is an all-inclusive bundled project that includes full site build, technical and On-site SEO set-up, plus build out of the Teachable page designs for video page w/ monthly subscription capability. There’s no limit on revisions.
Total of project is $6,700 – This is the upfront 50% payment request for $3,350, final 50% billed upon launch of site.
included: 3 months of support for tweaks, fixes and minor additions. To commence after launch of site.
Objective:
Design and build a site that clearly shows all aspects of services, minimalistic and non-
cluttered. Attaining the goals of all services and options of joining and / or purchasing via
one-on-one appointments via clicking a “book a session” pop-up, setting appointment
and paying, locking in the date. With a hierarchical approach, the viewer can also join
access to membership to exclusively view videos and other membership services of
choice. The payment system will allow for monthly payments including a cancellation
policy. Also including a promo for book sales with a click to pop-up direct sales from
Amazon integration.
design & build
Starting with careful consideration of minimalistic site design, some research and
investigating similar sites for reference. Divi Dojo will design a new site ( not a template )
that carries all the objectives and includes the branding of beliefwizard. Included as
follows:
• Technical SEO structuring for optimal loading times, mobile friendly, XML sitemap,
cononicalization = efficiently guiding search engine crawling. Including both Yoast
SEO Plugin for page structure, as well as WP–Rocket for page speed optimization.
(included in pricing) Further down this section there’s an explanation of what
Technical SEO is, vs On-page and Off-page SEO Optimization.
• On-page SEO optimization included in the build
1. Keyword research and analysis: Researching and selecting relevant keywords that align with your
target audience’s search queries.
2. Meta tags optimization: Crafting compelling titles, descriptions, and headings that accurately
represent your content and incorporate target keywords.
3. URL structure and formatting: Creating clean and descriptive URLs that are easily understandable
by both users and search engines.
4. Content optimization: Partnering on developing high-quality, keyword-rich content that is engaging,
readable, well-formatted, and provides value to your audience. Example – you write it or provide all
necessary information behind the story / article / page info, I will structure it according to SEO best
practices and Going Green on Yoast.
5. Internal linking and site architecture: Creating a logical and user-friendly website structure, with
well-structured internal links that improve navigation and distribute authority throughout your site.
6. Image optimization: Optimizing images by reducing file sizes, using descriptive filenames, and
adding relevant alt text to improve accessibility and search engine understanding. Divi Dojo includes
ShortPixel plugin at no extra charge, the best in the business for image optimization.
• Off-page SEO not included but is essential and can be planned for possible ongoing
development as much or as little needed, this includes:
1. Link building and earning backlinks: Acquiring high-quality backlinks from reputable websites to
demonstrate authority and credibility to search engines.
2. Social media signals and engagement: Building a strong social media presence and encouraging
social signals, such as likes, shares, and comments, to enhance your online visibility.
3. Online directories and citations: Listing your business in relevant online directories and ensuring
consistent and accurate citations across the web to improve local search visibility.
4. Guest blogging and influencer outreach: Collaborating with industry influencers and guest
blogging on authoritative websites to expand your reach and gain exposure.
• Integration of Calendly Booking Plugin (including it’s upgraded plugin version to
include selection of date and times plus payment – This will require additional fees
toward the use of the plugin). Calendly Standard Plan is $10/mo you can view it’s
options here
• Integration of WooCommerce memberships & subscription plugin / Teachable, there
are pro’s and con’s to both, I’m leaning toward Teachable with more pro’s, we can
discuss and whichever looks to fit best for the membership area of the site. This can
later be upgraded or downgraded based on response. ( These plugins will have
their own fees). WooMemberships plugin $199 annually & WooSubscriptions $239
annually or Teachable $468 annually
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• All brochure aspects of the site including, necessary, short overview sections on the
homepage that lead to secondary pages like About, Pricing, Services, Events,
Members, Contact. Also the secondary pages mentioned previously will be
designed to match.
timeline
Existing content and dummy content, placement photos and some of your existing photos
will be used. There are some nice images you already have from a professional shoot,
those are great!
Week 1: Starting with the homepage design (or multiple), focusing on layout and
branding, not linked or fully functional, but popups will be tested for design, linked later.
Week 2: Once we walk through the initial design, we hone it down to perfection, no limit
on revisions, ideas or thoughts toward the design.
Week 3: After finalizing the initial homepage design, we design the secondary pages and
link all pages.
Week 4: Integrate the plugins, Calendly and Woo / Teachable, and Amazon book. This
makes more sense to apply it here with it’s fees, we wouldn’t be doing anything with
them weeks 1-3. This includes for example, the build and design of all initial Teachable
pages and activating the monthly charge capability.
Week 5: start to focus on actual content, all along the way of weeks 1 – 4, but will now
start to finalize elements page by page.
Week 6: prepare for launch, testing, sharing review with friends, feedback and
adjustments.
Also Included
• 2 months of support for any tweaks and fixes to existing work.
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• Video snippets on how to make simple edits.
• WP-Rocket, Yoast, WooCommerce base without add-ons, ShortPixel
• Help establishing your .com email
